After a successful test run in six markets, Bud Dry was introduced in April 1990. Many expected it to be a popular beer with the rise in light lager popularity.

​

Bud Dry was billed as a whole new direction in beer taste featuring a smooth flavor that "Comes On Strong, Then It's Gone." [1]. Bud Dry's packaging, notably the vertical logo, was designed to be as distinctive as the product itself.

​

After a year of steady sales, Bud Dry made its athletic debut in Bud Bowl III. Dubbed a "quarterback sensation", Bud Dry was Bud Light's top draft choice in 1991 and was expected to star in the big game. 

 

Making a key play in the final seconds of the game, Bud Dry would help Bud Light to a comeback and their 1st Bud Bowl victory over arch-rival Budweiser., 23-21.

​

With the introduction of Bud Ice in 1994, Bud Dry was bumped from Budweiser's top three beers in terms of marketing and began to decline in popularity. Bud Dry was eventually discontinued in December 2010. 

 

It's been a decade. It's time to bring back Bud Dry.

​

#bringbackbuddry